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THE CARIBBEAN & LATIN AMERICA ADRIAN DUNKLEY ↗

AI for creative project teams

Use AI in a design, copy or film brief with clear client approvals and a record of what can be delivered.

For: Freelancers, designers, copywriters, producers and small creative agencies serving regional clients.

Start with one task

Choose one internal concept brief that contains no confidential information. Test whether AI helps organise requirements before asking it to produce client-facing work. This is a proposed pilot.

Prepare, check and approve

  1. Write the deliverable, intended audience, territory, language, deadline and acceptance criteria. Ask the client which AI uses are acceptable, including use of their files as inputs.
  2. Separate research from invention. Mark proposed taglines, storyboards and visual concepts as concepts. Verify every factual claim intended for an advertisement or script against an identified source.
  3. Keep a rights register for fonts, photographs, footage, music and illustrations. Record the provider, licence version, permitted uses and any restrictions on editing or redistribution.
  4. Have a local reviewer check idiom, cultural references and accessibility. A Caribbean campaign may need different wording and imagery for different islands; one generic regional version can miss the audience.
  5. Deliver editable files, an asset list and an accurate account of significant AI assistance. Get the client’s approval of final content before release, and preserve the approved version.

Protect the work and the people

  • A tool’s commercial-use terms do not by themselves resolve every third-party right in the output.
  • Do not promise exclusivity or trademark clearance on the strength of a generated logo.
  • Keep client strategy, unreleased campaigns and personal data out of tools that are not approved for that material.

Measure whether it helps

Track briefing time, revision rounds, client acceptance and rights-checking effort. Compare the whole job, including rework, with a similar non-AI project.

When to pause

Escalate unresolved ownership, exclusivity or advertising claims to the client and appropriate professional adviser before delivery or publication.

Sources and next steps

The workflow is the author's proposed application of copyright awareness and responsible AI principles. These references provide background; they do not certify this workflow or settle an individual legal question.

Read the charter and multilingual pledge or choose another creative role.

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Cite this page

Dunkley, Adrian. “AI for creative project teams.” LAC AI Playbook. https://aiplaybooklac.netlify.app/creators/creatives/. Include your access date when citing this changing resource.

Geographic coverage: Latin America and the Caribbean. This describes the subject of the guidance, not the author's location or a service address.

Credit Adrian Dunkley when quoting or adapting the playbook. Cite the original research for its findings. Third-party text, photographs and other materials retain their own rights; citation alone does not grant permission to reproduce them.