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THE CARIBBEAN & LATIN AMERICA ADRIAN DUNKLEY ↗
Sector

Creative Industries

Music, design, fashion, and storytelling. AI for production, distribution, and rights.

Practical guide

Music, design, fashion, and storytelling. AI for production, distribution, and rights.

The Caribbean and Latin American creative economy already exports culture globally. AI accelerates production and distribution, while raising new questions about rights and authorship.

Where AI fits

Workflows to test.

  • Music production

    AI-assisted stems, mixing, and mastering for independent regional artists

  • Design and brand

    Draft design variations, then check originality, rights and production requirements

  • Localised marketing

    Campaign copy in five languages tuned to regional cultural cues

  • Rights management

    AI-assisted royalty tracking and licensing across digital streaming platforms

Where AI fails

Failure modes to plan for.

  • Rights violations

    Check rights and permission for source material, training, output and commercial use; do not assume access grants a licence

  • Cultural flattening

    Generic AI flattens regional voices. The skill is in the prompt and the curation

  • Deepfake risk

    Voice and face cloning is a real risk in politics and entertainment. Plan the response

Start here

Plan a measured pilot.

  1. 1 Pilot the Caribbean Content Creator skill for one campaign across two languages
  2. 2 Document your style guide as a Knowledge Base so AI matches your brand voice
  3. 3 Add explicit rights review for any AI-generated asset before publication
Reference

In depth: AI use cases for Creative Industries.

AI in Creative Industries & Media: Caribbean & Latin America

Before using these prompts

These are proposed workflows, not reports of measured results or guaranteed savings. Country examples are suggestions to investigate, not official rankings or evidence of local deployment. Start with one task, record the existing time, cost and error rate, then compare a reviewed pilot against that baseline.

Use synthetic or anonymised examples. Do not paste personal, customer, patient, pupil or employee records into a public chatbot. Use only an organisation-approved service with an appropriate lawful basis and data safeguards. Ask for dated primary-source links for laws, prices, statistics and local services; independently open and check them. If a source or input is missing, leave it unknown. A generated answer does not establish legal compliance. A responsible person must approve consequential decisions and external communications.

Tool names are examples, not endorsements. Check current vendor terms, pricing, country availability and suitability before use.

Keep a rights register for music, images, text, voices and likenesses. Obtain the permissions needed for each use, and consult relevant cultural custodians before commercialising community heritage. Do not use AI to certify authenticity or ownership. See the dedicated creator guides for role-specific workflows.

Created by Adrian Dunkley | maestroailabs.com | ceo@maestrosai.com


The Creative Economy

Our region has extraordinary creative assets:

  • Jamaica: reggae, dancehall, global cultural exports
  • Trinidad & Tobago: Carnival, soca, calypso, steelpan
  • Brazil: samba, bossa nova, funk, Carnival; growing global film presence
  • Colombia: salsa (Cali), vallenato; film renaissance
  • Mexico: mariachi, corridos, telenovelas (global); vibrant art scene
  • Argentina: tango; strong film, literature, fashion
  • Cuba: son, rumba, salsa origins; visual arts traditions

Creative Industries AI Use Cases

Music Industry

Prompt: "Create a digital marketing plan for a [reggae/dancehall/soca/
salsa/samba/cumbia/vallenato/mariachi/tango] artist releasing new music.
Artist: [name/description]. New release: [song/EP/album title].
Current following: [platforms, follower counts].
Target markets: [Caribbean/LatAm/US diaspora/global].
Budget: [amount USD].
Create: 8-week pre-release campaign, release-day push,
content calendar per platform (TikTok/Instagram/YouTube/Spotify/SoundCloud),
pitch templates for [regional] radio stations and playlists,
international licensing strategy for diaspora markets,
and sync licensing opportunities."

Film & Television

Prompt: "Develop a funding strategy for a [feature film/short film/TV series/documentary]
produced in [country].
Project: [title and 2-line pitch].
Budget: [USD amount].
Creative team: [description].
Caribbean/Latin American story: [describe regional authenticity].
Target audiences: [local/regional/international streaming].
Funding sources to pursue: [national film fund/co-production/streaming platform/
festivals/Caribbean Film Commission programs].
Create: investor pitch summary, co-production partnership approach,
streaming platform pitch strategy (Netflix LatAm, Amazon Prime LatAm, HBO Max LatAm),
festival strategy, and production incentive research."

Artisan & Craft Businesses

Prompt: "Create a digital sales strategy for an artisan/craft business in [country].
Products: [Jamaican wood carvings/Haitian art/Colombian mochilas/
Peruvian textiles/Guatemalan weaving/Mexican Talavera/etc.].
Current sales: [local markets/tourist shops only].
Target: [international online market].
Platforms: [Etsy/Instagram/own website].
Shipping constraints: [from [country], international shipping challenges].
Create: product photography brief (without professional equipment),
product description templates,
pricing strategy for international market,
Instagram shop setup guide,
story/heritage narrative for product marketing,
and customs/export guide for handcrafts from [country]."

Social Media Content Creation

Prompt: "Create a month of social media content for a [creative business type]
in [country/Caribbean/LatAm].
Business: [description]. Platform: [Instagram/TikTok/Facebook].
Voice: [fun/professional/cultural/educational].
Key themes: [local culture/craft/music/food/tourism].
Language: [English/Spanish/Portuguese/French/Creole].
Create: 30 post captions, 10 reel/TikTok concept descriptions,
8 story poll ideas, 5 hashtag strategies for [country] reach,
and 2 collaboration post concepts with local influencers."

Content Localization

Prompt: "Localize this [marketing content/educational content/entertainment content]
for the [Caribbean/LatAm] market:
Original content: [paste content].
Source language: [language].
Target: [country/market].
Cultural adaptation needed: [list specific cultural references to adapt].
Maintain: [brand voice/key messages/specific terms].
Avoid: [culturally inappropriate references].
Provide: localized version with explanation of key adaptations made
and confidence level for any uncertain cultural elements."

Creative Industries by Country

CountryCreative AssetAI Application
JamaicaReggae/DancehallGlobal digital distribution, licensing AI
T&TSoca/CarnivalEvent AI, brand licensing
CubaMusic, Art, FilmDigital distribution (internet growing)
HaitiArt, Vodou cultureProvenance documentation for independent expert review
BrazilFunk, Samba, FilmStreaming strategy, content recommendation
ColombiaVallenato, FilmInternational co-production AI
MexicoFilm, Music, ArtNetflix LatAm, global distribution
ArgentinaFilm, Literature, FashionGlobal IP licensing, publishing AI
PeruArtisan crafts, cuisineE-commerce, cultural preservation
GuatemalaMaya textiles, craftsArtisan marketplace, cultural IP protection

Created by Adrian Dunkley | maestroailabs.com | ceo@maestrosai.com

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Dunkley, Adrian. “Creative Industries.” LAC AI Playbook. https://aiplaybooklac.netlify.app/sectors/creative-industries/. Include your access date when citing this changing resource.

Geographic coverage: Latin America and the Caribbean. This describes the subject of the guidance, not the author's location or a service address.

Credit Adrian Dunkley when quoting or adapting the playbook. Cite the original research for its findings. Third-party text, photographs and other materials retain their own rights; citation alone does not grant permission to reproduce them.